Social media: connect, publish, schedule
Who this is for: you want to post on Facebook, Instagram, Google Business, LinkedIn, Pinterest, TikTok, Snapchat or YouTube from a single place. You write yourself, you ask the AI, or you let the Social Agent prepare your posts on the days you choose, and you approve them before they go out.
What you'll see: the Social Media page and its figures, the publication calendar, connecting your networks, creating a post in three steps, and the Social Agent's settings.
The Social Media page
Open the Social Media menu in the top bar. Direct URL: /dashboard/reseaux-sociaux
This is the overview of your networks for the location selected at the top right. At the top, four figures: Followers (total and change over the last 30 days), Posts (over the last 30 days, compared with the previous month), Platforms (the connected networks) and Next publication (date, time and the start of the text).
Below:
| Block | What it shows |
|---|---|
| Your audience over time | The curve of your cumulative followers over the last 90 days. |
| Your presence score | Your networks' score, the one shown on your dashboard. It breaks down into Publishing consistency (out of 40), Publishing trend (out of 20) and Audience growth (out of 40). A link below gives you the current improvement lead (here Publish more regularly). |
| By platform | For each network: followers, change and number of posts over 30 days. |
| Connected accounts | The account linked for each network. The Manage link is used to change them. |
Further down, the page also shows your latest posts and shortcuts.
The publication calendar
The calendar has its own page. Direct URL: /dashboard/publications
At the top, the Managed by Social Agent pill reminds you which agent prepares your posts, with the number of posts for the week (14 posts this week in the example) and the current season. The Schedule a post block (text, visual, networks and time) contains the Create post button.
Below it, the Weekly schedule shows the week from Monday to Sunday, divided into time slots (Morning from 7h to 10h, Noon from 10h to 13h, and so on). The Previous and Next buttons change the week.
Each post appears in its slot with the network's icon, the time, the start of the text and its status (for example Published). The posts the Social Agent suggests to you also arrive in this calendar, as drafts.
Tip: click a network's icon, on the right above the schedule, to see its best posting times. The grayed-out icons are those of the networks you have not connected yet.
Before you start: connect your networks
Before publishing, each network must be linked to the location. Go to Settings › Connections (the gear icon at the top right, then Connections in the left-hand menu). Direct URL: /dashboard/parametres/connexions
These settings only apply to the selected location: the page says so under the heading. If you manage several locations, connect the networks of each one.
| Row | What you can do |
|---|---|
| Google Business Profile | The linked listing, its address and the Google account used. Change listing to choose another one, Unlink to detach it. For the first connection, see Getting started. |
| Facebook, Instagram, LinkedIn (example) | Connected networks: the account name is shown, with a Disconnect button. |
| Pinterest, TikTok, YouTube (example) | Networks not linked yet: Not connected and a Connect button. |
| WhatsApp Business | Coming soon. |
To connect a network, click Connect next to it, then follow the network's authorization steps. Once you are back in GMB Club, the row shows the name of the linked account.
Create a post: the three steps
On the publication calendar, click Create post. The New post window opens, with the location's name under the title and three steps: Content, Media, Schedule.
Step 1: Content
First you choose Which networks to post to?: click each network you want, it turns orange with a check mark. Networks that are not connected are grayed out, with a link icon.
Next, How do you want to create your content?: Write myself or Ask AI. Also choose Same text (the same text everywhere) or Text per platform (a text adapted to each network). Finally, write the Post text. Above the field, the Enrich button and the character counter.
Click Next.
Step 2: Media
Under Add media (optional), six choices:
| Choice | What it is |
|---|---|
| Image | One image. |
| Carousel | From 2 to 10 images. |
| Video | A video file (MP4, MOV…). |
| AI | You describe the image you want, GMB Club generates it. |
| Retouch | You edit an image with AI. |
| A PDF document, for LinkedIn only (grayed out if LinkedIn is not ticked). |
With AI, describe the image in the field, then click Generate image. The gear icon to the right of the button gives access to the generation settings. The image appears below; the icons at the top right are used in particular to retouch it (pencil) or to remove it (cross).
The media is optional: you can go straight on with Next.
Step 3: Schedule
Under When to publish?, each ticked network has its own row: date, hour and minutes. So you can choose a different time for each network.
Below, the Preview shows the post as it will appear, with the location's name. The icons at the top right of the preview switch from one network to another, and the pencil next to the text lets you edit it one last time.
Click Schedule publication. The post joins the publication calendar. Back takes you to the previous step.
Social Agent: your posts prepared ahead of time
The Social Agent prepares posts and their visuals for your connected networks, on the days you choose. It suggests them to you as drafts in your calendar: you read them, edit them if needed, and approve them. Nothing goes out without your approval.
Its settings open from your team of agents: the Your team at work card on the dashboard, or View the team at the top of the Assistant Agent page. The Social Agent window opens, with this reminder: you change the rhythm and the days without switching anything off.
| Question | What you choose |
|---|---|
| On which networks? | The connected networks on which the agent prepares posts. |
| How often? | The rhythm among those offered: 1 a week, 2 a week or 3 a week. |
| Which day? | The publishing day or days, from Monday to Sunday. |
| What kind of content? | 1 image post a week, An image post, then a carousel, alternating, or 1 carousel a week. |
Under the choices, a summary says exactly what will happen. In the example: one image post on Wednesday; every Monday, your posts for the following week are suggested to you as drafts in your calendar, and nothing goes out without your approval.
The Email me for each new suggestion switch sends you an email as soon as a post is waiting for you. Confirm your settings with the orange button at the bottom of the window.
Limit: your subscription includes up to 32 posts per month per location. You track your usage in Settings › Subscription and quotas, on the Social posts row.
The AI's tone and instructions
The tone, the emojis and your writing instructions are no longer set network by network. They are in Settings › Business context, kept by the Identity Agent, which learns your business, your tone and your brand and feeds all your AI agents. Your corrections there always take priority.
Common issues
A network is grayed out in the New post window → It is not connected for this location. Go to Settings › Connections and click Connect next to it.
A post didn't go out on a network → First check in Settings › Connections that the network is still linked: a connected network shows the account name and a Disconnect button. If it shows Not connected, reconnect it.
The PDF choice is grayed out → PDF is reserved for LinkedIn. Tick LinkedIn in step 1 to be able to use it.
The generated image doesn't look like what I want → Describe it more precisely: subject, setting, colors, light, any text. For example "A pair of tortoiseshell glasses on an orange background, with autumn leaves, title Autumn collection". You can also correct the image with Retouch.
The Social Agent suggests off-topic posts → Fill in Settings › Business context: business, topics to avoid, desired tone. In the meantime, edit the draft before approving it: nothing goes out without your agreement.