Analyze and improve your visibility on Google
Who this is for: your Google Business Profile listing is connected and you want to know where you show up on Google Maps against your competitors, understand what is holding you back, then fix your listing to climb.
What you'll see: the Local Visibility page (visibility map, evolution, local ranking, competitor inspiration) and the Optimize my Google listing page (score out of 100, suggestions to accept, Visibility Agent).
Overview
Two complementary pages, both in the Google Business menu at the top of the screen:
| Page | The question it answers | Address |
|---|---|---|
| Local Visibility | "Where do I show up on Google Maps when a customer types optician near me?" | /dashboard/visibilite |
| Optimize my Google listing | "What is missing from my listing to climb the ranking?" | /dashboard/optimiser |
The first one shows you where you stand, the second one tells you what to fix. Use them in that order.
Part 1: Local visibility diagnostic
Launch an analysis
Open Google Business, then Local Visibility.
At the top, the Enter your address card shows your listing's address: it is the center of the analysis. The Edit link lets you change it, for example to test another neighborhood.
In the Launch analysis block:
| Element | What it is for |
|---|---|
| Search keyword | The term a potential customer types: optician, italian restaurant, hairdresser. Think like your customer, not like your trade. |
| Analysis perimeter | The size of the area: Neighborhood · 1.9 mi, City · 5.6 mi or Wider area · 13.7 mi. |
| Counter at the top right | Your analysis quota (e.g. 1 / 3). |
Under the field, GMB Club reminds you what the analysis does: a grid of 49 points laid over the chosen area (about 9 km across with City · 5.6 mi). Click Analyze visibility.
Two shortcuts save you from hunting for your keywords:
- What people actually search: the real Google searches that surfaced your listing. Click one of them to test your visibility on it.
- Your past analyses: click a keyword you have already analyzed to review its diagnostic without running a new scan.
The visibility map
The Visibility map shows the 49 points (7 × 7) around your location, marked in the center. Each point gives your rank on Google Maps for a search made from that spot:
| Color | Meaning |
|---|---|
| Green | You are in the top 3, the trio Google shows first. |
| Orange | You show up, but lower in the list. |
| Red | You are far down the list, or absent: a cross then replaces the number. |
Under the map, a line reminds you of the date of the diagnostic shown (e.g. "You are viewing the diagnostic from October 13, 2026.").
How to read it: you can be 1st around your shop and invisible a few kilometers away. Working on your listing is how you widen the green area.
Evolution
The Evolution block compares this diagnostic with a previous one. Choose the reference: Last week, 2 weeks ago or 1 month ago. For the visibility rate, the top 3 presence and the average position, you can see whether it is stable, improving or slipping. For the average position, a negative figure (e.g. "-0.1 spots") means you are moving up.
The indicators
| Indicator | What it measures |
|---|---|
| Visibility rate | The share of points where you show up. E.g. 92%, visible on 45 points out of 49. |
| Top 3 presence | The share of points where you are in the top 3. E.g. 47%, that is 23 points. This is the most important one: the top 3 is what the customer sees first. |
| Average position | Your average rank where you show up. The line below gives the average rank across the whole area, a point without you counting as a 21st rank. |
| Competitors | The number of businesses found for your search. |
You vs your market
Just below, You vs your market compares you with the businesses that appeared for the same keyword during the scan. For each criterion, you see:
- your rank (e.g. "#1 of 6");
- your value and the market median;
- the leader and their value, or That's you with a medal when it is you.
The criteria go from visibility to reviews, including: Top 3 presence, Visibility rate across the area, Google rating, Review count, Review response rate, Owner response time, Written reviews (with text) and Review length (median).
Tip: a criterion where you are far behind the leader is a ready-made project. Reviews are worked on from Get reviews and Manage your reviews.
Local ranking
The Local ranking lists every business seen during the scan, ranked by the share of the area where they appeared in Google's top 3. Your row is highlighted, with the label You.
| Column | Meaning |
|---|---|
| Top 3 (area) | The share of the area where the business is in the top 3. |
| Rating | Its Google rating. |
| Reviews | Its number of reviews. |
| Reviews/mo | The number of new reviews it receives per month. |
Competitor inspiration
Under the ranking, Competitor inspiration sums up your position against the others in one sentence, then suggests actions drawn from what the best-ranked businesses do. Each action gives:
- a title (e.g. "Add at least 150 photos to the profile");
- the explanation, with the competitors' figures;
- an Inspired by line that names the businesses observed;
- an Optimize my listing button to take action (see part 2).
Competition tip: if a competitor is ahead of you, go and look at their Google listing. Recent photos, attributes, pace of reviews: you will know what to work on.
Google AI answers and Automatic tracking
Two more blocks complete the diagnostic:
- Google AI answers: your visibility in the answers Google's AI gives to people searching.
- Automatic tracking: runs the diagnostic again every month, so you can follow your progress without thinking about it.
Recommended approach: analyze several keywords (your main trade, your secondary trade, your trade followed by your city). After fixing your listing, compare with the Evolution block.
Part 2: Optimize my Google listing
You know where you are weak. The Optimize my Google listing page tells you what to change. Open it from the Google Business menu (/dashboard/optimiser), or with the Optimize my listing button of an action in Competitor inspiration.
The top of the page
- In the middle, the Managed by Visibility Agent pill: this is the agent that looks after your listing.
- On the left, your score out of 100 (e.g.
67 / 100), with an arrow showing how it is moving. It is calculated on seven dimensions of your listing. - Above the suggestions: the number of recommendations, the date of the Last analysis, the change in the score (e.g. "+3 vs September") and the Re-analyze button.
The left-hand menu
Under the score, you move from one section to another:
- AI Recommendations: the landing view, with the priority suggestions;
- Information, Hours, Categories, Attributes, Photos, Services: the suggestions section by section.
A suggestion: Current versus Suggested
Each card starts with a one-sentence diagnosis (e.g. "Your description is 158 characters out of 750 and mentions neither your progressive lenses nor your kids' glasses, which your customers are looking for."), then shows:
- Current: what is on your listing today;
- Suggested: what GMB Club offers instead;
- the Accept and Modify buttons (to rework the suggestion), and a cross to dismiss it.
For Categories, each suggested category has its own cross: remove the ones that don't fit you before accepting. GMB Club only adds secondary categories, two at a time, and never touches your primary category: Google rejects bulk additions, which it treats as an identity change. Space the next additions a few days apart.
Send the changes to Google
The suggestions you accept are sent to Google with the Apply changes bar. The score is then recalculated.
Important: these changes are published on your real Google listing. Read each suggestion before accepting it.
The Visibility Agent
When you turn on the Visibility Agent, it applies these suggestions on its own. It only writes to Google because you gave it that mandate by turning it on. It also completes your listing (services people search for, links) and keeps an eye on it. You turn it on from the Your team at work card on your dashboard (Getting started).
Your listing preview
On the right, a preview shows your listing the way a customer sees it: number of photos, name, category, rating and number of reviews, Directions, Call, Website and Share buttons, address, current opening hours, phone, website, then the Description with its character counter (e.g. 158 / 750).
The preview also points out what is missing. Example: "Facebook, Instagram are connected to GMB Club but missing from your listing. Add them in one click."
Recommended approach
- Start with AI Recommendations: these are the priority suggestions.
- For each one, compare Current and Suggested.
- Agree: Accept. Needs rework: Modify, then accept. Not relevant: the cross.
- Send your changes to Google with Apply changes.
- Then go through the sections (Information, Hours…) for the details.
- Later, run a new diagnostic on the Local Visibility page and read the Evolution block.
Why it matters: how Google ranks listings
Google ranks the listings in the local pack on three criteria:
| Criterion | Lever |
|---|---|
| Proximity | You are not moving your shop. But a complete listing can gain ground on your visibility map. |
| Relevance | What Optimize my Google listing fixes: description, categories, attributes, services. |
| Prominence | The number and quality of your reviews. That is the job of Get reviews. |
GMB Club helps you with the last two. The first one depends on your address.
Common issues
The page can't find your listing → Check that a Google listing is connected to the location in Settings, Connections category (Getting started).
Your analysis quota is used up → You can still reopen a diagnostic from Your past analyses, without running a new scan. For regular tracking, think of Automatic tracking.
Your listing's score is low even though you just connected it → That is normal for a listing with little filled in. Start with AI Recommendations.
GMB Club only suggests two categories at a time → That is on purpose: Google rejects bulk additions. Accept those two, then wait a few days before the next ones.
A competitor has fewer reviews than you but ranks higher → Reviews are only one criterion. If their name contains your keyword, or if their listing is more complete (photos, services, categories), they have a relevance advantage. Compare yourself in You vs your market and read Competitor inspiration.
How often should I run a new analysis? → Once a month is enough to follow the trend: that is the pace of Automatic tracking. More often, you mostly measure noise.