Google review link generator, with QR code and printable poster
Search for your business: you get the link that opens the review form of your Google Business Profile directly, its QR code and a poster ready to print. Free, no sign-up and no email address.
In short. The direct link to leave a Google review looks like https://search.google.com/local/writereview?placeid= followed by your listing's identifier (the Place ID). Google also gives a short g.page/r/… link in your profile, under "Read reviews", then "Get more reviews". A Google review QR code is simply that link turned into an image: it doesn't expire as long as the listing exists. The tool below creates the link, the QR code and a poster, on a computer or a phone, whereas Google only generates its QR code on a computer.
Create your Google review link
Find your listing, then copy the link, download the QR code or print the poster.
How to get the review link from your Google Business Profile
If you manage the listing, Google provides the link and a QR code itself. The steps from the official help page, quoted word for word:
Go to your Business Profile
Select Read Reviews > Get more reviews
To copy the review link, select Copy
For the QR code, the same help page says:
Right-click the QR code.
Select Save image as...
"Currently, reviews QR codes can only be generated on a computer browser, not on mobile devices."
The link copied from your profile is a short g.page/r/… link specific to your business. The link from our tool uses the other format, search.google.com/local/writereview?placeid=…, built from the Place ID. Both open the same rating window, and you can paste either one into the tool.
Our generator doesn't need access to your profile: it finds the Place ID from the name and city. Handy on a phone, or to prepare the QR code of a business you don't manage yourself yet.
Source: Google Business Profile Help, "Create a Google link or QR code to request reviews", accessed October 5, 2026. support.google.com/business/answer/16816815
Where to put your Google review QR code
Our own data shows that placement matters more than the number of QR codes. In a client restaurant, which we don't name, two setups ran side by side:
| Setup | Scans recorded |
|---|---|
| 1 fixed QR code at the front desk | 1,349 scans in 5 months |
| 7 QR codes handed to the staff | 84 scans in total |
The fixed QR code, seen by every customer without anyone having to show it, got sixteen times more scans than the seven staff codes combined. It's also the easiest setup to keep within Google's rules, which forbid asking staff to collect a set number of reviews. Spots that follow the same logic:
- at the front desk or near the checkout, at eye level;
- on a table tent, or on the bill folder;
- in the shop window, for customers walking past again;
- on the receipt, the invoice, the bag or the packaging;
- in your email signature, with the link rather than the QR code.
GMB Club data: scan count recorded on September 27, 2026, anonymized client restaurant.
What Google forbids when you ask for reviews
Asking for a review is allowed. The Google Maps content policy, under "Rating Manipulation", does however forbid the following:
"Offer incentives – such as payment, discounts, free goods and/or services - in exchange for posting any review or revision or removal of a negative review."
"Discourage or prohibit negative reviews, or selectively solicit positive reviews from customers"
"When soliciting reviews, merchants should not require or pressure users to leave ratings or write reviews while on the premises, nor should they request that specific content be included."
"Merchants requesting that staff solicit a certain number of reviews"
In practice: a poster that invites every customer, with no gift or discount attached, and without singling out the ones who look happy. That's why the tool's poster simply says "We'd love your feedback", not "Happy? Leave us 5 stars".
Source: Google Maps user-generated content policy, "Prohibited & restricted content", accessed October 5, 2026. support.google.com/contributionpolicy/answer/7400114
Frequently asked questions
- How do I find the link to leave a Google review?
- In your Business Profile, select "Read reviews", then "Get more reviews", and copy the link. Without access to the profile, type the name and city into the tool on this page: it finds the Place ID and builds the link https://search.google.com/local/writereview?placeid=…
- How do I create a Google review QR code on my phone?
- Google only generates its review QR code in a computer browser. Our tool also works on a phone: search for your business, then download the QR code as PNG or SVG.
- Can a Google review QR code expire?
- No. The QR code created here holds the review link directly, with no redirect service in between. It works as long as your Google listing exists and keeps the same Place ID.
- Can I offer a discount in exchange for a review?
- No. Google Maps rules forbid offering incentives, such as payment, discounts or free goods, in exchange for a review. They also forbid soliciting only satisfied customers.
- g.page link or writereview link: which one should I use?
- Both open the same review form. The g.page/r/… link comes from your profile; the writereview link is built from the Place ID, without access to the profile. Keep the one you've already shared, so you don't multiply your materials.
Go further
- Google review calculator
How many 5-star reviews do you need to reach the rating you're aiming for?
- GMB Club review QR codes
One QR code per touchpoint, with the scan count of each.
- All our free tools
Collect reviews without thinking about it
GMB Club is the all-in-one marketing platform for local businesses: tracked QR codes, review requests by text and email, review replies, posts and monitoring of your Google Business Profile, all in one place.