Methods checked on thousands of Google listings, anonymised client figures and what does not work. Every figure is sourced and dated.
by Adam Abdelmoumen
How to audit a Google Business Profile in 20 minutes: 25 checks grouped in 5 blocks, the rules Google applies to each, and benchmarks from 1,800 profiles so you know what good looks like.
by Alexandre Damais
Google's rules for the primary and additional categories, the IS-versus-HAS test, what happens when you change one, and what 1,800 top-ranked profiles reveal about category choice.
by Adam Abdelmoumen
The three post types on Google Business Profile, Google's steps to create, schedule and repeat them, the rules that get posts rejected, and a one-month posting plan with examples.
by Alexandre Damais
Why searching for yourself gives a false answer, the three ways to check your Google Maps ranking, how to read a rank grid, and what 1,800 profiles say about what moves a position.
by Alexandre Damais
How to get your Google review link and QR code from your Business Profile, where to share it, and the rules Google sets on asking for reviews.
by Adam Abdelmoumen
How many Google reviews you need to reach the top 20 by industry, from 1,800 profiles, plus the formula to hit a target rating.
by Alexandre Damais
How to get more Google reviews within Google's rules and the FTC review rule, with the method that produced 16x more scans in our client data.
by Adam Abdelmoumen
How to rank higher on Google Maps: Google's 3 official criteria, the guidelines that get profiles suspended, and what 1,800 profiles show.
