Setting up and optimizing your Google Business Profile: categories, photos, attributes, posts and what Google looks at.
by Adam Abdelmoumen
How to audit a Google Business Profile in 20 minutes: 25 checks grouped in 5 blocks, the rules Google applies to each, and benchmarks from 1,800 profiles so you know what good looks like.
by Alexandre Damais
Google's rules for the primary and additional categories, the IS-versus-HAS test, what happens when you change one, and what 1,800 top-ranked profiles reveal about category choice.
by Adam Abdelmoumen
The three post types on Google Business Profile, Google's steps to create, schedule and repeat them, the rules that get posts rejected, and a one-month posting plan with examples.
