Reports: your locations' statistics, combined reports, Journal and social media
Who this is for: you want to measure the activity of a location over a period, group several locations in a single report, receive a summary by email without logging in, or follow the figures of your social networks.
What you'll see: the Reports page and its three tabs (Bubble, Combined, Journal), the report history and its buttons, then the statistics page for each social network.
Reports at a glance
| Type | Where to find it | What it is |
|---|---|---|
| Bubble report | Reports page, Bubble tab | A report for one location, over the period you choose. Monthly reports are stored there too. |
| Combined report | Reports page, Combined tab | A single report that groups several locations of the sphere. |
| Journal | Reports page, Journal tab | A periodic summary of your activity, sent by email on the day and at the time you choose. |
| Social media statistics | Social Media menu | The figures of each connected account: followers, reach, engagement. |
Depending on the type, a report covers for example the average rating, the volume of reviews, the response rate, the local ranking or engagement on social networks. Reports are a tool: they are not one of your AI agents.
Open the Reports page
In the header, open the Google Business menu, then Reports. First check in the Sphere › Bubble selector (top right) that you are on the right location: the Bubble tab shows the reports of the selected bubble.
URL: /dashboard/rapports
The page opens on the Bubble tab. The other two tabs, Combined and Journal, are next to it.
Bubble tab: a location's report
Create a custom report
The Create a custom report block is used to produce a report over the period of your choice:
| Field | What it is for |
|---|---|
| Start month | The first month covered by the report. |
| End month | The last month covered. |
| Report name (optional) | A name to find it in the history, for example Annual review 2026. |
Choose your two months, give a name if you like, then click Generate custom report. As long as the form is empty, the button stays grayed out.
Report history
Under the form, the Report history block lists the bubble's reports.
Each row shows:
- a type label: Custom for a report you created, Monthly for the report generated each month;
- the report's title (for example
Q3 2026 revieworSeptember 2026); - the location's name and the period covered (for example
July 1, 2026 → September 30, 2026).
On the right, four buttons:
| Button | What it is for |
|---|---|
| Download the report as a PDF, to send or print it. | |
| CSV | Download the data as a spreadsheet file. |
| Details | Open the report in GMB Club to read it. |
| Delete | Delete the report. |
Monthly reports: a Monthly report is added to the history every month. Their settings are in Settings › Monthly reports (a bubble category).
Combined tab: several locations in one report
Click the Combined tab.
The Create a combined report block adds one step to the Bubble tab's form: choosing the locations.
| Field | What it is for |
|---|---|
| Select your listings | One checkbox per location of the sphere. The counter in brackets shows how many are ticked out of the total. The Select all and Deselect all links are on the right. |
| Start month and End month | The period covered, as for a bubble report. |
| Report name (optional) | For example Q4 2026 Report. |
Tick your locations, choose the period, then click Generate combined report.
Below, the Combined report history block lists the reports already created. Each row shows the title, the number of locations included (for example 3 listings) and the period, with the PDF, CSV, Details and Delete buttons.
Example of use: a franchise network sends each location its bubble report, and keeps the combined report to follow the whole network.
Journal tab: the summary by email
The Journal sends you a summary of your activity by email, without you having to log in. The tab's text sums it up: "Receive a periodic summary of your activity (reviews, review requests, QR, articles, posts) directly in your inbox."
Click the Journal tab.
The setup is done in three blocks:
- Frequency. The sentence "Send me the Journal every Monday at 09:00" can be edited directly: click the day or the time (in orange) to change them. Add a send schedules one more send.
- Recipients. A main address, and a second Secondary email (optional) field for a partner, a manager or a client.
- Locations. "Choose which locations to include in the report.": the list shows the bubbles of the sphere.
The Preview button, at the top right, shows what the email will look like. Finish with Save changes.
Social media statistics
The figures of your social networks have their own page. You reach it through the Social Media menu in the header.
URL: /dashboard/rapports-sociaux/<network> (for example /dashboard/rapports-sociaux/instagram)
At the top, one card per connected account (Facebook, Instagram, LinkedIn…). Click a card to show that account's figures. The View page button opens the account on the network itself.
For an Instagram account, you see:
| Indicator | What it measures |
|---|---|
| Followers | The number of followers and how it changed over 30 days. |
| Following | The accounts you follow. |
| Posts | The total number of posts on the account. |
| Accounts reached | The accounts that saw your content over 30 days. |
| Accounts engaged | The accounts that interacted with your content over 30 days. |
| Profile views | Visits to your profile over 30 days. |
| Website clicks | Clicks to your website from the profile, over 30 days. |
| Engagement rate | Interactions relative to the accounts reached. |
Further down:
- Statistics evolution: a curve of followers and posts, over 7 days, 30 days or 90 days;
- Engagement: the posts, Likes, Comments, Saved and Shares added up over your latest posts;
- your best posts.
Accounts are connected in Settings › Connections (see Social media).
Recommended approach
| When | What to do |
|---|---|
| Every week | Read the Journal in your inbox. |
| Every month | Open the Monthly report for the past month with Details. |
| Every quarter | Create a custom report over three months to see the trend. |
| Once a year | Create an "Annual review" combined report if you have several locations. |
| Before a meeting with your team or your client | Download the PDF and attach it to your email. |
Common issues
The "Generate custom report" button stays grayed out → Choose a Start month and an End month. For a combined report, also tick at least one location.
I can't see my location in the Bubble tab → The tab shows the reports of the bubble selected in the header. Switch bubbles in the Sphere › Bubble selector.
The Journal doesn't arrive → Check the address in Recipients, then your spam folder. If you changed a setting, make sure you clicked Save changes.
A social network no longer shows its figures → The network may have withdrawn read permission. Reconnect the account in Settings › Connections.
How do I share a report with my accountant or my director? → Click PDF on the report's row and send the file by email. For regular sending, add their address as Secondary email (optional) in the Journal tab.