Reports: GMB stats, combined reports, social media, Journal
Who this is for: you want to measure performance of your local business over a period (month, quarter, year), aggregate stats across multiple locations, or get a periodic recap by email. GMB Club handles 4 types of reports.
What you'll see: generate a report for one bubble, a combined multi-location report, view your social media stats per account, and enable the Journal (automatic periodic recap).
The 4 report types
| Type | URL | What it contains |
|---|---|---|
| Bubble (single listing) | /dashboard/rapports tab Bubble | Detailed GMB stats for one bubble: reviews, listing views, actions (calls, directions, site clicks), month-by-month evolution |
| Combined (multi-bubble) | /dashboard/rapports tab Combined | Aggregation of multiple bubbles into a single document. Useful for franchises/agencies. |
| Journal (digest) | /dashboard/rapports tab Journal | Adaptive periodic recap (reviews, review requests, QR, articles, posts) sent by email |
| Social Media | /dashboard/rapports-sociaux | Detailed stats per social account connected (Facebook, Instagram, LinkedIn, Pinterest, TikTok, YouTube) |
Automatic monthly generation: if you've enabled "Receive monthly reports" in
Settings › Auto-replies, GMB Club generates and sends you a full Bubble PDF report every 6th of the month by email.
Access the Reports page
From the Dashboard → "Reports" card (chart icon), or via the navigation Google Business › Reports.
URL: /dashboard/rapports
The header shows:
- Title "Reports" + subtitle "View your performance reports."
- Yellow educational banner:
- Bubble Report: detailed statistics of your Google listing (reviews, views, actions)
- Combined Report: overview of all your locations in a single report
- Journal: periodic recap of your activity (reviews, requests, posts, articles) delivered by email
- 3 tabs:
Bubble(default),Combined,Journal
Bubble Report (single listing)
Tab "Bubble" selected by default. You see:
Create a custom report
Form to generate a report over any month range:
| Field | Description |
|---|---|
| Start month | Dropdown of available months (since your GMB listing was connected) |
| End month | Dropdown — must be ≥ Start month |
| Report name (optional) | E.g.: Annual review 2026. If empty → auto name (May 2026, January-March 2026...) |
The "Generate custom report" button only activates if you've picked both Start month AND End month.
On click, generation takes 5-15 seconds (fetching Google data + rendering). You're then redirected to the Report history list.
Report history
Below the form, you see the list of every report already generated for this bubble. For each entry:
- Type badge:
Custom,Monthly,Combined - Report title + bubble name
- Period (e.g.: "Food'Alexandre - Lyon Bellecour - May 1, 2026 → May 22, 2026")
- 4 action buttons:
- PDF — downloads the report as PDF (~10 formatted pages for sharing)
- CSV — exports raw data as CSV (spreadsheet, Excel processing)
- Details (orange button) — opens the interactive detailed view of the report
- Delete — removes the report (irreversible)
Interactive Details: this is the richest view. You see the month-by-month evolution charts, the top search keywords, the actions, the reviews, the response rate, etc. That's what lets you spot trends.
What's in a Bubble Report?
| Section | Content |
|---|---|
| Header | Sphere logo, bubble name, period, generation date |
| Review stats | Total cumulative, new in period, average rating, response rate, average response in days |
| Listing views | Views on Google Search + Google Maps, broken down by month |
| Actions | Website clicks, phone calls, direction requests — by month |
| Search keywords | The queries that triggered your appearance (top 20) — via GMB Insights |
| Photos | Photo views by month |
| Acquisition | Review requests sent in the period and their send status (if you've used Acquisition) |
| Text analysis | Positive / negative keywords extracted from the month's reviews |
Combined Report (multi-bubble)
Click the "Combined" tab:
The "Create a combined report" form adds one step compared to Bubble mode:
| Field | Description |
|---|---|
| Select your listings (0/2) | Checkbox list of the sphere's bubbles (e.g.: Food'Alexandre - Lyon Bellecour, Food'Alexandre - Marseille Canebière). "Select all" / "Deselect all" links on the right. |
| Start month | Same as Bubble report |
| End month | Same |
| Report name (optional) | E.g.: Q4 2026 Report |
"Generate combined report" button (activates when at least 1 listing and both months are filled in).
What a combined report looks like
The PDF (15-25 pages depending on the number of bubbles) contains:
- Cover page sphere + period
- Multi-location summary: aggregated averages, cumulative review total, etc.
- Location comparison: a summary table that ranks your bubbles by performance (top 3 / bottom 3 on each metric)
- Per-bubble appendix: a mini individual report for each one
Typical use case: you're a franchisor with 8 locations. You send each franchisee their individual bubble report, and you keep the combined report as your global franchise dashboard.
Journal (automatic periodic recap)
The Journal is a recap email that summarizes for you (or your teams/clients) the activity of your bubble over the last X days without needing to log in.
Click the "Journal" tab:
You see:
- Title "Journal" + description "Receive a periodic summary of your activity (reviews, review requests, QR, articles, posts) directly in your inbox."
- Send frequency — "Enable the Journal to receive a periodic email recap."
- "Set up my first send" button (orange)
- "Preview" (top right) — shows an example of a generated Journal email
Configure the Journal
When you click "Set up my first send", you choose:
| Setting | Choices |
|---|---|
| Recipients | One or more email addresses (you, your team, your client) |
| Frequency | Weekly, Bi-weekly, Monthly |
| Send day | Monday, Wednesday, Friday, ... depending on frequency |
| Blocks enabled | Check the sections to include: Reviews, Acquisition, Social Media, Articles, Visibility, QR codes |
What's in a Journal email?
The email adapts to what happened in the period. If nothing changed on social media, that block is hidden. Typical format:
Subject: "Your Journal Food'Alexandre Lyon Bellecour — May 19 to May 25, 2026"
- 3 new reviews (4.3 average, 2 auto-replied)
- 8 review requests sent (45% open, 12% conversion)
- 4 posts published on social (28 total likes)
- 1 SEO article published on the blog
- +12 Google positions (ranked keywords)
- CTA to the bubble's Google Maps to check visitor actions
Social Media Reports (separate page)
URL: /dashboard/rapports-sociaux. This is a different page from the main Reports module.
The header is the same (title, yellow banner), but the "Social Media" tab (orange at the top) is active.
Connected accounts
One card per account connected to the bubble:
| Platform | Shows |
|---|---|
Logo + Page name (e.g.: Food'Alexandre) | |
Logo + handle (e.g.: @food_alexandre) | |
Logo + account name (e.g.: Food'Alexandre Recipes) | |
Logo + Page name (e.g.: Alexandre Chef) | |
| TikTok | Logo + handle (e.g.: @food_alexandre) |
Click on a card to display the account's stats (a few seconds to load while fetching stats from the platform).
Stats per account
For each account, GMB Club displays (varies by platform — they don't all expose the same data):
| Platform | Main stats |
|---|---|
| Fans, Profile views, Visits, Reach, Engagement (reactions + comments + shares), Top 10 recent posts | |
| Followers, Accounts reached, Profile views, Website clicks, Likes, Saves, Impressions, Top 10 posts | |
| Followers, Pins, Clicks, Saves, Boards, Top recent pins | |
| Limited | |
| TikTok | Limited if permissions are restricted — otherwise Likes, Views, Followers, Engagement |
Default period: last 30 days.
Sync delay: "Statistics may take a few hours to sync." Meta and LinkedIn have 4-24h delays. If you just published, wait until tomorrow to see the real numbers.
Recommended method
Ideal cadence for most businesses
| When | Action |
|---|---|
| The 6th of each month | Receive + read the automatic monthly report (sent by email) |
| Once a month | Go to /dashboard/rapports and view the interactive report (detailed charts) |
| Once a quarter | Generate a custom 3-month report for the trend |
| Once a year | Generate a combined report "Annual review" if multi-location |
| Weekly | Read the Journal email for what's new without having to log in |
| Before a client/team meeting | Download the report's PDF and send it as an attachment |
Enable automatic monthly reports
Settings › Auto-replies- Toggle "Receive monthly reports"
- Fill in "Primary email" (and optionally Secondary email — max 2)
- Save
The report is sent automatically every 6th of the month, for the previous month's period (e.g.: June 6 → May's report).
Common issues
"No listing in this bubble"
→ Your bubble has no Google listing connected. Go to Settings › Connections and link a listing (Doc 1).
The report is empty or very thin → If you just connected your GMB listing, GMB Club has no history yet. Count 4-6 weeks before having significant data. Google Insights only serves data from D+2.
The automatic monthly report doesn't arrive by email
→ Check: (1) is the toggle really enabled in Settings › Auto-replies? (2) Is the Primary email filled in and valid? (3) Check your spam. (4) You need at least an active subscription (free accounts don't receive auto reports).
My Instagram stats are at 0 even though I have 5K followers
→ The Instagram connection must be via a Facebook Page linked to a Business Instagram account (not Creator or Personal). Check on Meta Business Suite. Then reconnect in Settings › Connections.
Difference between Combined report and sum of Bubble reports → The combined report aggregates properly (average rating weighted by review count, not simple arithmetic mean; cumulative views, not average; etc.). Always prefer the combined report when you want a global view.
How do I share a report with my accountant / my manager? → PDF button on the report row → you download the file → send it as an attachment in an email. Or you enable the Journal with the person's email as a recipient.
The "Details" button doesn't open → Reload the page. If it persists, it's probably a report being regenerated (rare). Try again in 5 min.