SEO Dashboard: analyze your website's search rankings
Who this is for: your location has a website (WordPress, Wix or other) and you want to measure its Google search ranking: which keywords you rank on, how many clicks Google brings you, who you are up against, and which technical flaws are holding you back.
What you'll see: the top of the SEO Dashboard (key figures, latest analysis, Refresh button), then its five tabs: Overview, Performance, Strategy, Technical and Connections, where you link Google Search Console to get your real Google data.
Overview of the page
The SEO Dashboard answers: "Does my website bring me traffic from Google? How much? On what? And how can I do better?"
You open it from the Website menu, at the top of the screen (/dashboard/seo). It analyzes the website of the selected location.
It is a single page: the five tabs don't change the screen, they scroll you down to their section.
What you need
- A website for your location.
- For the real Google data (clicks, impressions, queries), a Google account that has access to your website in Google Search Console.
The top of the page
Four key figures, each with its trend arrow or its curve:
| Figure | Meaning |
|---|---|
| Ranking keywords | The number of keywords on which your website appears in Google. |
| Site health | The technical score out of 100, from the audit (see Technical). |
| Clicks this month | The clicks received from Google this month, measured by Search Console. |
| Opportunities to capture | The number of opportunities spotted to gain traffic. |
Below, the Latest analysis card gives the date and time of the last scan (e.g. "October 11, 2026 at 07:12"). The orange download icon, on the left, lets you get the analysis. On the right, the Refresh button runs a new scan; the counter below it (e.g. 1 / 2) shows where you stand with your quota.
Then come the tabs: Overview, Performance, Strategy, Technical, Connections.
Overview
Monthly organic traffic
The Monthly organic traffic chart plots two curves over 12 months, measured by Google Search Console: Real clicks and Impressions (the number of times your website was shown in the results). At the top right: the clicks for the current month and how they compare with the same period last year.
Your presence score
On the right, Your presence score (e.g. 79) is your website's score shown on your dashboard. It breaks down into scored criteria, each with its bar and a line of explanation:
| Criterion | What it looks at |
|---|---|
| Published articles | The articles published on your website over the last 90 days. |
| Publishing trend | This month's articles compared with the previous month. |
| Site health | The audit's technical score. |
| Google traffic | Your clicks compared with the previous period. |
For the first two criteria, the SEO/GEO Agent writes articles based on your ideas, and you choose their publication date: see Blog & SEO/GEO.
AI Analysis
The AI Analysis block ("Summary and prioritized recommendations") gives you:
- A summary of your situation in a few sentences. For example: Optique Martin dominates its neighborhood queries, and its potential lies in "optician lyon" (6,600 searches a month), where the website only ranks 6th.
- Recommendations ranked by priority. Each one has a title (e.g. aim for the top 3 on "optician lyon"), the action to take, and a line that puts a figure on what is at stake.
The link under the first recommendation (e.g. View the 2 other recommendations) shows the rest.
Performance
Ranked keywords
The keywords where your website appears in Google results:
| Column | Meaning |
|---|---|
| Keyword | The term searched for. E.g. optician lyon 6. |
| Position | Your position in Google results. |
| Volume/mo | The estimated number of monthly searches. |
| CPC | The average cost of a click in Google Ads on this keyword: an indicator of its commercial value. |
The link under the table (e.g. Show all 10 keywords) shows the full list.
How to read it: aim for the keywords that have both volume and a high CPC: traffic, and people ready to buy.
Top Google queries and Top Google pages
These two tables come from Search Console, over the period shown under their title (e.g. "From Sep 15 to Oct 12, 2026"):
- Top Google queries: what people really typed before seeing your website, with Clicks, Impr. (impressions) and Pos. (position). These queries often differ from your ranked keywords.
- Top Google pages: the pages of your website that get the most clicks and impressions.
A link under each table (e.g. Show all 10 queries) shows the rest.
The section also shows your organic competitors: the websites that rank on the same searches as you.
Tip: your organic competitors are often different from your neighborhood competitors. Look at their best-ranked pages to find article topics.
Strategy
Tracked keywords
Your personal list of strategic keywords, measured on each scan. You can track up to 50 of them (the counter, e.g. 5/50, is under the title).
- Add: type the keyword in the field (e.g.
termite treatment Paris), then click Add. - Read: for each keyword, the page of your website that ranks, its Position, its change (Δ), a Trend curve and its volume (Vol/mo).
- Remove: the trash icon on the right.
Use case: you publish an article that targets
contact lenses lyon. Add this keyword to your tracked keywords and watch its curve scan after scan. If it doesn't climb, rework the article.
Tracked competitors
Tracked competitors: pin up to 5 competitors (counter at the top right, e.g. 3 / 5) and see the keywords where they outrank you. Enter their website address (e.g. local-competitor.com), then click Add. Each competitor shows its number of keywords and opportunities; the arrow on the left expands the details, the trash icon removes it.
The tab also offers keyword suggestions to work on.
Technical
Full site audit
GMB Club reviews your website. The header gives the date of the audit and the number of pages analyzed (e.g. "Audit on October 11, 2026 at 07:12 · 31 pages analyzed"), then the Global score out of 100 with a verdict (e.g. "Excellent. Your site is overall technically clean.").
Six issue counters:
| Counter | Meaning |
|---|---|
| Broken links | Links that lead to a page that can't be found. |
| Duplicate titles | Several pages with the same title. |
| Broken resources | Images, stylesheets or scripts that can't be found. |
| Duplicate meta descriptions | Several pages with the same description for Google. |
| Duplicate content | Pages that are too similar to each other. |
| Non-indexable pages | Pages that Google can't index. |
Below, Pages with issues lists the pages concerned, with their response code (e.g. 200), their address (e.g. /collections) and their number of issues. The arrow to the left of each row expands the details.
Method: start with the most visited pages and the most serious issues. A home page that can't be found is urgent; an image without alt text in the footer can wait.
Google performance (PageSpeed Insights)
The Google performance (PageSpeed Insights) block measures your website's speed and quality, on Mobile or Desktop (switch at the top right):
- four scores out of 100: Performance, Accessibility, SEO and Best practices;
- four measurements: LCP (Speed), CLS (Stability), INP (Responsiveness) and FCP (First paint).
The colored dot of each measurement reflects your website's real visitors on Chrome, over the last 28 days: Fast in green, Average in orange, Slow in red.
Connections
This is where you link Google Search Console, to switch to your real Google data: clicks, impressions, Top Google queries and Top Google pages. Use a Google account that has access to your website in Search Console.
Once connected, the section shows Search Console connected, with the Google account used and the website tracked. The Disconnect link breaks the link.
Common issues
The clicks, impressions and "Top" tables are empty → This data comes from Search Console. Check that the Connections section shows Search Console connected.
Search Console can't find your website → The Google account you are using probably doesn't have access to your website's property. Check who has access on search.google.com/search-console, add your account if needed, then reconnect.
Your website doesn't show up on the right keywords → Either your website is new and Google hasn't ranked it properly yet, or your pages don't clearly target these keywords. Add them to your Tracked keywords, and have the SEO/GEO Agent write articles that target them (Blog & SEO/GEO).
The technical score is low → Look at the counters in the Technical section, starting with broken links and duplicate titles. Fix page by page from Pages with issues, then click Refresh to measure.
Your ranked keywords suddenly dropped → Either Google rolled out an algorithm update, or your website changed (redesign, page addresses modified, pages deleted). Look at Pages with issues: lots of pages that can't be found quickly bring the ranking down.
How often should I refresh? → The counter under Refresh shows your quota. Keep your refreshes for big changes: redesign, an important new article, a technical fix.