AI Agent: run GMB Club in plain language
Who it's for: you want to manage your local presence without hopping from screen to screen. You'd rather ask in one sentence ("summarize my reviews", "draft 3 posts") and let an assistant read your data and do the work for you, with your approval.
What you'll see: what sets the AI Agent apart from a plain chatbot, how to open it, how to talk to it (by keyboard or by voice), everything it can do, and the safeguards (confirmation before actions, scope limited to your establishments).
What the AI Agent is
The AI Agent is an assistant built into the app, on the AI Agent page (/agent-ia). You talk to it in plain language, like a coworker.
The difference with a classic help chatbot comes down to one word: it acts. It doesn't just answer questions about GMB Club — it reads your account's real data (your reviews, your metrics, your listings) and performs actions on it (reply to a review, create a post, run an SEO scan).
In practice, when you write to it:
- Its replies stream live, you don't wait for a finished block.
- It tells you what it's doing in real time: "Reading your reviews…", "Preparing a post…".
- Some results appear as visual cards (widgets) rather than plain text — a review summary, metrics, a post preview.
The key principle: the agent reads and acts on your real data. It always asks for confirmation before a sensitive action (see Safety below). It never does anything destructive without your approval.
Opening it
From any page in the app, click the "sound wave" icon in the top bar (on the right, next to the messaging icon and the gear). You land on the AI Agent page.
URL: /agent-ia
You see a welcome screen "What would you like to run?" with four clickable suggestions to get started right away:
| Suggestion | What it runs |
|---|---|
| Summarize my reviews | A summary of your reviews + a suggested reply to the latest negative review |
| See my Google metrics | Your Google metrics for the month on your main listing |
| Prepare posts | 3 posts for the week for your establishment |
| Run an SEO scan | An SEO scan on your main brand |
The agent always works on the establishment (bubble) selected at the top of the app — for example Food'Alexandre › Lyon Bellecour. To run another establishment, switch bubbles in the selector at the top.
Access: the AI Agent is reserved for establishments on trial or subscribed. If your establishment is on the free plan, you see an invitation to subscribe instead of the assistant.
Talking to it: keyboard or voice
At the bottom of the screen, a field "Ask, or dictate with the mic…". Two ways to enter your request:
- By keyboard: type your request and send.
- By voice: click the mic button to the right of the field, speak, and the transcription fills the field. Read it back, fix it if needed, then send. Dictation also works on mobile.
Voice privacy: your voice messages are not kept. Your voice is transcribed into the field, then deleted.
You don't need any technical phrasing. Ask as you would out loud. A few real examples:
- "Summarize my reviews and suggest a reply to the latest negative review."
- "Draft me 3 posts for the week for my establishment, with an image."
- "Run an SEO scan on my main brand, then show me my keywords."
- "What are my Google metrics for the month on my main listing?"
- "Create a QR code to collect reviews in store."
Everything it can do
The agent covers the essentials of GMB Club. Here are its areas of action.
Google reviews
- Summarize your reviews: average rating, rating distribution, reply rate.
- Suggest a reply to a review, then publish it after your approval.
- List your reviews.
Social media posts
- Create, schedule, edit or delete a post.
- Publish immediately.
- Generate an image with AI for a post, or edit an existing image.
- See your social connections (linked accounts).
Blog articles
- Create, edit and publish articles on your site: WordPress and Wix.
- List your connected sites and your articles.
SEO
- Run a full SEO scan.
- Review your SEO data: ranking keywords, competitors, PageSpeed, page audit, AI summary.
- Manage your tracked keywords.
- Query Search Console.
Google listing (Business Profile)
- Review your metrics: search and Maps views, calls, directions, website clicks, messages, bookings.
- Use the listing optimizer and apply the suggestions (after approval).
Review acquisition
- Send review requests by SMS or email.
- View your acquisition statistics.
- Create and list QR codes (to collect reviews in store).
- Run a local visibility scan.
Reports
- Generate and list reports.
Organization
- List your brands (spheres) and your establishments (bubbles).
Safety
Confirmation before any action
For any sensitive action — publishing a post or an article, replying to a review, sending review requests, running a scan, generating a report, creating a QR code — the agent first shows a preview and waits for your explicit approval ("yes", "go ahead") before executing.
In other words: the agent never publishes or sends anything behind your back. You keep control over every action that touches your listing, your site or your customers.
Scope limited to your establishments
The agent only acts on your establishments — including those shared with you through sphere sharing. It never touches another user's account. Whatever you ask stays within what you're allowed to manage.
History and quota
Conversation history
Your exchanges are kept for 30 days and accessible in the left column. The "New conversation" button opens a blank thread. History is filtered by establishment: you find the conversations for the selected bubble.
Quota
The AI Agent is limited to 50 messages per week per establishment. A small bar (for example 0 / 50) shows where you stand.
Shared counter: the quota is shared across all accounts that have access to this establishment (for example through sphere sharing). It resets on Monday.
Frequently asked questions
Does the agent publish without my approval? → No. It first shows a preview and asks for explicit confirmation before any action (publishing a post or an article, replying to a review, sending review requests, running a scan…). Nothing destructive goes out without your "yes".
Is my data safe? → The agent only acts on your establishments (including those shared with you), never on another user's account. Voice messages are not kept: your voice is transcribed, then deleted.
Which sites can the agent publish articles to? → WordPress and Wix.
Can I speak instead of typing? → Yes, a mic button lets you dictate (mobile included). The transcription fills the field, you read it back then send.
How many messages can I send? → 50 messages per week per establishment (counter shared across all accounts for the establishment, reset on Monday).
Who has access to the AI Agent? → Establishments on trial or subscribed.
Does it work on mobile? → Yes, fully (iOS and Android), dictation included.