GMB Club
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GMB ClubvsBrightLocal

BrightLocal alternatives: how GMB Club compares

UK-based local SEO platform: rank tracking, citations, Google Business Profile and reviews.

More than 820 businesses already trust us

3 minutes to see the difference.

The platform filmed from the inside: Google listing, reviews, social networks, website, reports and AI agents.

BrightLocal at a glance

Pricing

Public: Track, Manage and Grow plans for one location, from $369 to $584 per year billed annually. Price rises with the number of locations, citations billed pay-as-you-go.

Commitment

Monthly or annual billing, cancel anytime according to the vendor.

Trial

14 days of full access, no credit card required.

Target

Local businesses, agencies and SaaS platforms; more than 15,000 customers claimed.

Customer rating : 4,8/5 (283 Capterra) · capterra.ca

GMB Club versus BrightLocal

Each line in the BrightLocal column reflects what the vendor states publicly. Sources cited at the bottom of the page.

Criterion
GMB Club
BrightLocal
Price
GMB ClubPublic per-location monthly price with volume discounts, no minimum.
BrightLocalPublic, from $369 to $584 per year for one location depending on the plan.
Commitment
GMB ClubNo commitment, cancel anytime.
BrightLocalMonthly or annual, cancel anytime.
Google Business Profile
GMB ClubOptimizer, posts, rank tracking, included.
BrightLocalRank tracking and local grid; Google post scheduling from the Manage plan.
Customer reviews
GMB ClubReviews Agent replies, collection by SMS, email and QR codes.
BrightLocalReview monitoring, replies and collection only in the Grow plan.
Social media
GMB ClubMulti-network publishing included, with Instagram and Facebook stories.
BrightLocalGoogle Business Profile posts; no other social network listed on the pricing page.
Website and SEO/GEO
GMB ClubWebsite and SEO/GEO articles included.
BrightLocalSEO audits, AI visibility tracking and review widgets, no website builder.
Marketing scope
GMB ClubAll-in-one: listing, reviews, SMS and email campaigns, social, website, reports.
BrightLocalLocal SEO toolkit, citations billed separately.

What you can verify about BrightLocal

Limitations documented by the vendor itself and excerpts from user reviews, quoted as they stand. Every line carries its source.

Citations (directory listings) are billed pay-as-you-go, on top of the subscription.
BrightLocal pricing page
Review management is only included in the top plan, Grow.
BrightLocal pricing page
Some users find the citation builder "somewhat confusing" at first.
Capterra
"Quirky" behavior reported on mobile, with dashboard settings that do not save.
Capterra

Why businesses choose GMB Club

All your local marketing in one place

Google Business Profile, reviews, SMS and email campaigns, social media, website and local SEO in one platform, with no module locked behind a top plan.

Public pricing, no commitment

A published per-location price with volume discounts, no minimum, cancel anytime.

Built for local businesses

An all-in-one marketing platform for local businesses, with interface and support in English.

What our clients get on Google

Real Google Business Profiles, tracked month after month with GMB Club. Identities stay private, the numbers do not.

2 083

+510,9 %

Profile interactions

vs the same period last year

HACCP training providerMarch – July 2026

298 086

+166,4 %

Profile views

vs the same period last year

Party restaurant, Marne riversideMarch – July 2026

662 701

+143,7 %

Profile views

vs the same period last year

Restaurant-club, ParisMarch – July 2026

539 397

+122,0 %

Profile views

vs the same period last year

Traditional bouillon restaurant, ParisMarch – July 2026

121 708

+113,3 %

Profile views

vs the same period last year

Restaurant, Seine-Saint-DenisMarch – July 2026

20 159

+86,7 %

Profile views

vs the same period last year

Phone repair shopMarch – July 2026

Swipe to see the other results.

Figures taken from the Performance tab of Google Business Profiles managed with GMB Club, anonymised at the clients' request. Each growth figure is calculated by Google against the same period the previous year. Results depend on the industry, local competition and starting point.

Sources

Data collected on October 6, 2026.

Offers and pricing change over time. Check the terms currently in force with each vendor. The brands cited belong to their respective owners and are mentioned for the purpose of objective comparison. Spotted an inaccuracy? Write to us at [email protected] and we will correct it.

The comparison, line by line

Click a competitor to open the full comparison, with their pricing, their sources and what their users say.

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Criterion
GMB ClubGMB Club
LocaloLocaloDigitaleoDigitaleoLocalrankerLocalrankerPartooPartooMalouMalouGuest SuiteGuest SuiteMyliMyliSolocalSolocal
Google Business Profile
Customer reviews
Social media
Website and SEO/GEO
Multi-location
Clear, displayed pricing
No commitment
Self-service trial
All includedSee the detailsSee the detailsSee the detailsSee the detailsSee the detailsSee the detailsSee the detailsSee the details
Included Partial or optional Not available

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