Terms of Service

Article 2 — Purpose and Scope

The purpose of these Terms is to define the conditions under which the Publisher provides the Client with access to the GMB Club Service.

Any subscription to the Service implies the Client's unreserved acceptance of these Terms. The applicable Terms are those in force on the date of subscription. Any subsequent amendment will be notified with 30 days' prior notice and will apply upon renewal of the Subscription.

Article 3 — Description of the Service

GMB Club is a local intelligence platform providing, in particular:

• Automated responses to Google reviews powered by artificial intelligence models (including OpenAI, Anthropic, Mistral, Google)
• Competitive positioning analysis by keyword and market insights
• Review-collection campaigns (SMS, Email, WhatsApp) with tracked QR codes
• Generation and publication of multi-network content (Facebook, Instagram, LinkedIn, Pinterest, TikTok, Snapchat, YouTube)
• AI-powered generation of SEO WordPress articles with automatic publication via the GMB Club Connect plugin
• Automated photo retouching, monthly PDF/CSV reports
• Centralized multi-location management (Sphères / locations architecture)
• Public API with key-based authentication and rate limiting
• Partner / reseller programme with multi-tenant isolation

AI agents and automatic publishing

The Service's AI agents prepare content for the Client, including review replies, social media posts and articles for the Client's website. When an agent publishes such content, it does so in the Client's name and on the Client's behalf, according to the settings the Client has chosen.

By default, posts from the Social Agent and articles from the SEO/GEO Agent remain drafts until the Client approves them. From the settings of each of these agents, the Client may allow it to publish without prior approval, on the planned date.

Until publication, the Client may review, edit or unschedule this content. The Client may withdraw this permission at any time, from the same settings or by turning the agent off; scheduled content that has not yet been published then returns to draft. The Client remains responsible for content published in the Client's name (see sections 9.2 and 10.2).

Service availability

The Publisher undertakes to provide Service availability of 99% on a monthly basis (i.e. a maximum downtime of 7 hours 20 minutes per month). Should this be exceeded, the Client will receive compensation in the form of free subscription days on a pro-rata basis. Scheduled maintenance (announced 48 hours in advance) is not counted.

Article 4 — Free Trial and Payment Method

4.1. Trial length

Every new subscription starts with a free trial period. It lasts at least one (1) day, granted as soon as a valid payment method is saved. This period is extended by the days the Client earns during their onboarding: two (2) days for entering a phone number, one (1) day for stating how they found the Service, two (2) days for connecting a Google Business Profile, one (1) day for connecting a social media account, one (1) day for confirming a website. The total trial period may not exceed eight (8) days. The exact trial end date is shown to the Client before the payment method is saved, then confirmed by email.

4.2. Saving a payment method

Access to the Service requires a valid payment method to be saved first. No amount is charged during the trial period. Saving the payment method triggers a zero-amount authorization to check that it is valid.

4.3. Recurring payment authorization

By saving their payment method, the Client authorizes GMB Club to send payment instructions to the issuing institution for the amount of their subscription, charged monthly until cancellation, starting at the end of the trial period. The amount depends on the number of locations attached to the subscription and on the chosen plan, according to the price list in force displayed before subscribing.

4.4. First payment

When the trial period ends, unless the Client has cancelled, the subscription continues automatically and the first payment is taken on the trial end date communicated to the Client. The Client is informed by email of the amount and date of this first payment.

4.5. Cancelling during the trial

The Client may cancel at any time during the trial period, online, from their account (Subscription section). In that case, nothing is charged and you keep access until the end of the trial period initially granted.

4.6. Cancelling after the trial

The subscription has no minimum term. The Client may cancel it at any time online from their account. Cancellation takes effect at the end of the current billing period; no pro-rata refund is made for the period already started.

4.7. Renewal

The subscription runs for one (1) month and renews automatically for successive one-month periods, unless cancelled under Article 4.6.

4.8. Failed payment

If a payment is declined, GMB Club informs the Client by email and makes further attempts according to its payment provider's schedule. If the payment is not settled, access to paid features is suspended, then the subscription is terminated automatically and the unpaid invoices are voided.

4.9. End of the trial without a subscription

For accounts created on or after 3 October 2026, no free plan is offered after a cancelled trial or a subscription ended for non-payment. The account and its data are kept under the conditions of Article 12.5; the Client may subscribe at any time to regain access.

4.10. Acquired rights

Accounts created before 3 October 2026 keep the conditions in force when they were created, including access to the free plan.

Article 5 — Subscription and Subscription Terms

5.1. Subscription process

1. Creation of an account
2. Saving a valid payment method and explicitly accepting these Terms (mandatory checkbox), with the trial end date and the subscription price shown before confirming
3. Free trial period, with nothing charged, under Article 4
4. Automatic start of the Subscription at the end of the trial period, unless cancelled beforehand

The Client warrants the accuracy of the information provided. Any false declaration may result in immediate suspension without refund.

5.2. Term

The Subscription is monthly, with no minimum term. It runs month to month from the end of the trial period and renews automatically each month until cancelled.

5.3. Renewal

The Subscription renews each month. The Client may end it at any time under Article 8.

Article 6 — Pricing

6.1. Price schedule

Billing is carried out per location. The standard rate is $69 per location per month, billed monthly, no minimum term.

Prices are in US dollars (USD) for customers billed in the United States, and in euros (EUR) elsewhere; the euro schedule appears in the French version of these Terms. Prices are exclusive of any applicable taxes.

Multi-location networks: beyond a few locations, the price per location decreases. Volume pricing is set by quotation for the whole account; contact us to tell us about your network.

6.2. Payment terms

• Billed each month by card, at the start of each billing period
• No minimum term: cancel anytime, effective at the end of the current billing period

6.3. Price changes

Any change in pricing will be notified by email with 60 days' prior notice and will apply from the renewal date for existing clients. The Client has 30 days in which to terminate without penalty should they refuse the new terms.

Article 7 — Payment Terms

7.1. Accepted payment methods

Payments are made by credit or debit card through the secure Stripe platform. SEPA direct debit is available to customers billed in euros.

1. The Client enters their payment details on the secure Stripe checkout
2. The payment method is charged for the first time at the end of the trial period, then for each billing period

7.2. Billing and due dates

• Invoices are issued automatically and sent by email
• Monthly payment: first charge on the trial end date communicated to the Client, then at the start of each billing period

7.3. Late or non-payment

7.4. Failed payment

• The Client is notified by email
• Further attempts are made according to the payment provider's schedule
• If the payment is not settled: paid features are suspended, then the subscription is terminated automatically and unpaid invoices are voided (Article 4.8)

Article 8 — Termination

8.1. Termination by the Client

• The Client may cancel at any time, with no notice period and no early termination fee
• Cancellation takes effect at the end of the current billing period; the current month remains due
• For accounts created before 3 October 2026: the account then switches to the free plan, whose features remain accessible (Article 4.10)
• For accounts created on or after that date: access to paid features ends at the end of the current period; the account and its data are kept and the Client may subscribe again at any time (Article 4.9)
• During the trial period, cancellation follows Article 4.5: nothing is charged

Procedure

The termination request must be sent by email to [email protected] specifying: name of the location, client account number, desired termination date. The Client may also cancel from the account settings. An acknowledgement of receipt will be sent within 48 working hours.

8.2. Termination by the Publisher

The Publisher may terminate the Subscription automatically, without notice or compensation, in particular in the event of:

• Non-payment of an invoice within 30 days of its due date
• Breach of these Terms
• Fraudulent or abusive use of the Service (spam, non-compliance with GDPR, scraping, etc.)
• False declaration upon subscription
• Attempted hacking or transmission of viruses

8.3. Consequences of termination

• Access to the Service immediately suspended on the effective date
• Data kept so that the Client can come back, up to 3 years after their last login, then deleted (Article 12.5); the Client may request deletion at any time
• The Client may request a data extraction within 15 days before the effective termination
• All OAuth tokens are revoked and deleted
• All sums due remain fully payable
• No pro-rata refund of the current billing period

Article 9 — Obligations of the Parties

9.1. Obligations of the Publisher

• Provide access to the Service in accordance with the functionality described
• Ensure Service availability of 99% (excluding scheduled maintenance)
• Guarantee the security and confidentiality of the Client's data
• Provide technical support by email within 48 working hours
• Comply with the GDPR regulations in force
• Inform the Client of any security incident affecting their data

9.2. Obligations of the Client

• Provide accurate and up-to-date information upon subscription
• Use the Service in accordance with its intended purpose and these Terms
• Respect the Publisher's intellectual property rights
• Not attempt to circumvent the Service's security measures
• Warrant that the consent of recipients of SMS/Email/WhatsApp campaigns has been obtained
• Ensure that they hold the necessary rights to the content published via the Service
• Comply with the terms of use of third-party APIs (Google, Meta, LinkedIn, TikTok, etc.)
• Keep their payment methods up to date
• Make regular back-ups of their strategic data

Article 10 — Warranties and Liability

10.1. Warranties

The Service is provided "as is". The Publisher warrants that the Service complies with the functionality described, meets the security standards in force and is regularly maintained.

The Publisher does not warrant:

• Any specific commercial result (increase in reviews, improvement of rating, etc.)
• The total absence of interruptions or errors
• The proper functioning of third-party APIs (Google, Meta, LinkedIn, etc.)
• The accuracy or originality of AI-generated content

10.2. Limitation of liability

The Publisher's liability is limited to proven direct damages resulting from a breach of its contractual obligations.

The following are expressly excluded:

• Indirect damages: loss of turnover, loss of clientele, loss of image, loss of data
• Malfunctions caused by third-party APIs (Google, OpenAI, Meta, etc.)
• The consequences of non-compliant use of the Service by the Client
• AI-generated content published without prior validation by the Client
• Decisions taken by Google regarding the visibility or ranking of locations

10.3. Suspension, restriction or ban by third-party platforms

The Client acknowledges that its accounts, listings and digital assets hosted or managed by third-party platforms — in particular its Google Business Profile listing and Google account, its social media accounts (Facebook, Instagram, LinkedIn, TikTok, etc.) as well as its website and hosting — remain subject to the terms of use and specific rules of those platforms, over which the Publisher has no decision-making power or control.

Accordingly, the Publisher cannot be held liable for any suspension, restriction, reduction of visibility, deindexing, deletion or ban of such an account, listing, site or content, decided by the relevant third-party platform, whatever the cause (in particular an alleged or established breach of its rules, content published by the Client, a report by a third party, or a unilateral change to its policy).

It is the Client's sole responsibility to know and comply with the terms of use of each third-party platform (see Article 9.2). Use of the Service does not relieve the Client of this responsibility and does not constitute any guarantee against such a measure.

10.4. Insurance

The Publisher declares that it is covered by professional civil liability insurance with a notoriously solvent insurer.

Article 11 — Intellectual Property

11.1. Ownership of the platform

The GMB Club Service, its source code, its algorithms, its graphical interface and its databases are and remain the exclusive property of the Publisher. The Subscription confers on the Client a personal, non-exclusive, non-assignable and non-transferable right of use, strictly limited to the duration of the Subscription.

The Client shall refrain, in particular, from:

• Copying, modifying, decompiling or adapting all or part of the Service
• Extracting or attempting to extract the source code
• Granting sub-licences or reselling access to the Service
• Using the Service to develop a competing product

11.2. Client content

The Client remains the owner of their data and content. They grant the Publisher a worldwide, non-exclusive and free-of-charge licence to host and process them in the context of providing the Service.

11.3. Content generated by the Service

Content created by the Service (review responses, articles, captions, retouched photos) belongs to the Client upon generation. The Publisher retains the right to use them in an anonymised and aggregated form for statistical purposes and to improve the Service.

11.4. Trademarks

The "GMB Club" and "A2Z" trademarks are the property of the Publisher. Any unauthorised use is prohibited.

Article 12 — Protection of Personal Data (GDPR)

12.1. Data controller and DPO

The Publisher acts as Data Controller for Client data (accounts, billing). For data relating to the Clients' contacts, the Publisher acts as Processor — see the Terms of Use for details.

DPO: Adam ABDELMOUMEN — [email protected]

12.2. Data collected

Within the contractual framework, the following data are collected: Firebase identifiers, name/email/telephone, GBP location data, OAuth tokens (encrypted), contacts imported by the Client, billing history (Stripe), connection logs.

12.3. Purposes and legal bases

12.4. Sub-processors

The main sub-processors are: Firebase (Google), OpenAI, Anthropic (Claude), Mistral AI, Google Gemini, Perplexity AI, DataForSEO, Sweego (SMS), Meta, LinkedIn, Pinterest, TikTok, Snapchat, YouTube Data API v3 (Google), Stripe, Hostinger. Transfers outside the EU are governed by the Standard Contractual Clauses (SCC) or the Data Privacy Framework. See the full list in the Privacy Policy (section 4.2).

12.5. Retention periods

12.6. Rights of data subjects

Access, rectification, erasure, restriction, portability, objection. Contact: [email protected]. Response time: 1 month maximum. Right to lodge a complaint with the CNIL (www.cnil.fr — 3 Place de Fontenoy, 75334 Paris Cedex 07).

12.7. Data security

• Encryption of OAuth tokens (AES/Fernet), mandatory HTTPS
• Firebase authentication, SHA256-hashed API keys
• Rate limiting and partitioning per location
• Notification to the CNIL within 72 hours in the event of a data breach

Article 13 — Force Majeure

The Publisher may not be held liable for non-performance of its obligations in the event of force majeure within the meaning of Article 1218 of the French Civil Code, including in particular: natural disasters, large-scale cyberattacks, widespread Internet outages, governmental decisions, major failures of third-party APIs, epidemics.

If the situation persists for more than 60 days, either party may terminate the contract without penalty. The Publisher undertakes to inform the Client as soon as possible.

Article 14 — Amendment of the Terms

Amendments are notified by email with 30 days' prior notice. The new Terms are published on the site together with the update date. Continued use of the Service constitutes acceptance. In the event of refusal, the Client may terminate without penalty within 30 days of notification.

Article 15 — Assignment of the Contract

This contract is concluded intuitu personae. The Client may not assign its rights and obligations without the prior written consent of the Publisher. The Publisher may freely assign the contract in the context of a restructuring or acquisition operation, with notification to the Client within 30 days.

Article 16 — Miscellaneous Provisions

Severability: If any provision is declared void, the others remain in force. The parties undertake to replace it with a clause of equivalent effect.

Non-waiver: The failure to enforce a breach does not constitute a waiver of the right to invoke such breach at a later date.

Entire agreement: These Terms constitute the entire agreement between the parties.

Article 17 — Applicable Law and Competent Jurisdiction

Applicable law

These Terms are governed by and construed in accordance with French law.

Amicable settlement

In the event of a dispute, the parties undertake to seek an amicable solution before any judicial action. Contact: [email protected].

Mediation

For clients qualifying as "consumers" within the meaning of consumer law, a consumer mediator may be referred to in the event of failure of the amicable attempt. Contact details provided on request.

Competent jurisdiction

Failing amicable resolution, any dispute shall fall within the exclusive jurisdiction of the courts of Toulon, France, notwithstanding plurality of defendants or third-party proceedings. This clause applies only to professional clients.

Article 18 — Contact