Metricool or GMB Club?
Social media scheduling and analytics tool, excellent at its social core.
3 minutes to see the difference.
The platform filmed from the inside: Google listing, reviews, social networks, website, reports and AI agent.

Metricool at a glance
Pricing
Displayed: free plan, then from 16 to 130 € per month depending on the number of brands.
Commitment
Monthly or annual, with annual being cheaper.
Trial
Permanent free plan.
Target
Community managers, creators, small businesses and agencies.
Customer rating : 4,5/5 (98 G2) · g2.com
GMB Club versus Metricool
Each line in the Metricool column reflects what the vendor states publicly. Sources cited at the bottom of the page.
What you can verify about Metricool
Limitations documented by the vendor itself and excerpts from user reviews, quoted as they stand. Every line carries its source.
No Google listing optimizer: the tool publishes and measures, but does not manage the listing.
No multi-channel review collection: only replying to reviews.
Neither a website nor local rank tracking (beyond the bio-link page).
Why businesses choose GMB Club
Social, and everything else
Metricool is excellent for publishing to social networks. GMB Club does that and manages listing, reviews and website.
Listing optimization on top
Where Metricool posts and measures, GMB Club optimizes the listing and tracks your local rank.
A single tool for local presence
No need to add a reviews tool, an optimizer and a website: everything is together.
What our clients get on Google
Real Google Business Profiles, tracked month after month with GMB Club. Identities stay private, the numbers do not.
Swipe to see the other results.
Figures taken from the Performance tab of Google Business Profiles managed with GMB Club, anonymised at the clients' request. Each growth figure is calculated by Google against the same period the previous year. Results depend on the industry, local competition and starting point.
Sources
Data collected on August 16, 2026.
Offers and pricing change over time. Check the terms currently in force with each vendor. The brands cited belong to their respective owners and are mentioned for the purpose of objective comparison. Spotted an inaccuracy? Write to us at [email protected] and we will correct it.
The comparison, line by line
Click a competitor to open the full comparison, with their pricing, their sources and what their users say.
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| Criterion | |||||||||
|---|---|---|---|---|---|---|---|---|---|
| Google Business Profile | |||||||||
| Customer reviews | |||||||||
| Social media | |||||||||
| Website and SEO | |||||||||
| Multi-location | |||||||||
| Clear, displayed pricing | |||||||||
| No commitment | |||||||||
| Free trial, no card | |||||||||
| All included | See the details | See the details | See the details | See the details | See the details | See the details | See the details | See the details |







