GMB Club
All comparisons
GMB ClubvsMetricool

Metricool or GMB Club?

Social media scheduling and analytics tool, excellent at its social core.

More than 610 businesses already trust us

3 minutes to see the difference.

The platform filmed from the inside: Google listing, reviews, social networks, website, reports and AI agent.

Metricool at a glance

Pricing

Displayed: free plan, then from 16 to 130 € per month depending on the number of brands.

Commitment

Monthly or annual, with annual being cheaper.

Trial

Permanent free plan.

Target

Community managers, creators, small businesses and agencies.

Customer rating : 4,5/5 (98 G2) · g2.com

GMB Club versus Metricool

Each line in the Metricool column reflects what the vendor states publicly. Sources cited at the bottom of the page.

Criterion
GMB Club
Metricool
Type of tool
GMB ClubComplete local presence platform.
MetricoolSocial media scheduling and analytics tool.
Social media
GMB ClubMulti-network publishing and AI visuals, included.
MetricoolStrength: multi-network scheduling, analytics and ad management.
Google Business Profile
GMB ClubFull optimizer, posts, rank tracking.
MetricoolPublishes posts and reads stats, but does not optimize the listing.
Customer reviews
GMB ClubMulti-channel collection and AI agent replies.
MetricoolReplying to Google reviews is possible, but no review collection.
Website and SEO
GMB ClubWebsite and SEO articles included.
MetricoolAbsent: only a bio-link page.
Local rank tracking
GMB ClubRank tracking and visibility scan included.
MetricoolAbsent: no geo-grid tracking.
Price
GMB Club59 € all included for complete local presence.
MetricoolFree plan to 130 € depending on the number of brands, for social alone.

What you can verify about Metricool

Limitations documented by the vendor itself and excerpts from user reviews, quoted as they stand. Every line carries its source.

No Google listing optimizer: the tool publishes and measures, but does not manage the listing.
Official website
No multi-channel review collection: only replying to reviews.
Official website
Neither a website nor local rank tracking (beyond the bio-link page).
Official website

Why businesses choose GMB Club

Social, and everything else

Metricool is excellent for publishing to social networks. GMB Club does that and manages listing, reviews and website.

Listing optimization on top

Where Metricool posts and measures, GMB Club optimizes the listing and tracks your local rank.

A single tool for local presence

No need to add a reviews tool, an optimizer and a website: everything is together.

What our clients get on Google

Real Google Business Profiles, tracked month after month with GMB Club. Identities stay private, the numbers do not.

2 083

+510,9 %

Profile interactions

vs the same period last year

Organisme de formation HACCPmars – juillet 2026

298 086

+166,4 %

Profile views

vs the same period last year

Restaurant festif, bord de Marnemars – juillet 2026

662 701

+143,7 %

Profile views

vs the same period last year

Restaurant-club, Parismars – juillet 2026

539 397

+122,0 %

Profile views

vs the same period last year

Bouillon traditionnel, Parismars – juillet 2026

121 708

+113,3 %

Profile views

vs the same period last year

Restaurant, Seine-Saint-Denismars – juillet 2026

20 159

+86,7 %

Profile views

vs the same period last year

Atelier de réparation de téléphonesmars – juillet 2026

Swipe to see the other results.

Figures taken from the Performance tab of Google Business Profiles managed with GMB Club, anonymised at the clients' request. Each growth figure is calculated by Google against the same period the previous year. Results depend on the industry, local competition and starting point.

Sources

Data collected on August 16, 2026.

Offers and pricing change over time. Check the terms currently in force with each vendor. The brands cited belong to their respective owners and are mentioned for the purpose of objective comparison. Spotted an inaccuracy? Write to us at [email protected] and we will correct it.

The comparison, line by line

Click a competitor to open the full comparison, with their pricing, their sources and what their users say.

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Criterion
GMB ClubGMB Club
LocaloLocaloDigitaleoDigitaleoLocalrankerLocalrankerPartooPartooMalouMalouGuest SuiteGuest SuiteMyliMyliSolocalSolocal
Google Business Profile
Customer reviews
Social media
Website and SEO
Multi-location
Clear, displayed pricing
No commitment
Free trial, no card
All includedSee the detailsSee the detailsSee the detailsSee the detailsSee the detailsSee the detailsSee the detailsSee the details
Included Partial or optional Not available

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