GMB Club
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GMB ClubvsGoogle Business Profile

Google Business Profile or GMB Club?

Google's official free tool to manage your business listing.

More than 630 businesses already trust us

3 minutes to see the difference.

The platform filmed from the inside: Google listing, reviews, social networks, website, reports and AI agent.

Google Business Profile at a glance

Pricing

Free.

Commitment

None.

Trial

Free and no card.

Target

Any professional with a Google listing.

No verified third-party reviews to date (not listed on Trustpilot, G2, Capterra).

GMB Club versus Google Business Profile

Each line in the Google Business Profile column reflects what the vendor states publicly. Sources cited at the bottom of the page.

Criterion
GMB Club
Google Business Profile
Price
GMB Club59 € per month per location.
Google Business ProfileFree.
Google Business Profile
GMB ClubOptimizer with suggestions, one-click apply, rank tracking.
Google Business ProfileManual editing of info, photos and posts, listing by listing.
Customer reviews
GMB ClubCollection via email, SMS, WhatsApp and QR code, AI agent replies.
Google Business ProfileManual review replies, one by one; no automated collection.
Social media
GMB ClubMulti-network publishing and AI visuals, included.
Google Business ProfileAbsent: posts only concern the Google listing.
Website and SEO
GMB ClubWebsite and SEO articles included.
Google Business ProfileAbsent: the old Google Business website was shut down.
Multi-location
GMB ClubMulti-listing dashboard, consolidated reports.
Google Business ProfileBasic location groups, manual management listing by listing.
Automation and AI
GMB ClubAI agent that prepares reviews, posts and reports.
Google Business ProfileNone: everything is manual.

What you can verify about Google Business Profile

Limitations documented by the vendor itself and excerpts from user reviews, quoted as they stand. Every line carries its source.

No automated review collection: no invitation by email, SMS or QR code.
Google Help
No AI-assisted review replies: each reply is written by hand.
Google Help
No multi-network publishing, no website or SEO articles, no geo-grid tracking.
Google Help
Basic multi-listing management: everything stays manual, listing by listing.
Google Help

Why businesses choose GMB Club

Google's tool, on autopilot

GMB Club builds on your Google listing and automates what the native tool makes you do by hand.

Far beyond the listing

Review collection, AI replies, social media and a website: what Google does not offer natively.

Several locations, one screen

A multi-listing dashboard and consolidated reports, where the native tool stays listing by listing.

What our clients get on Google

Real Google Business Profiles, tracked month after month with GMB Club. Identities stay private, the numbers do not.

2 083

+510,9 %

Profile interactions

vs the same period last year

Organisme de formation HACCPmars – juillet 2026

298 086

+166,4 %

Profile views

vs the same period last year

Restaurant festif, bord de Marnemars – juillet 2026

662 701

+143,7 %

Profile views

vs the same period last year

Restaurant-club, Parismars – juillet 2026

539 397

+122,0 %

Profile views

vs the same period last year

Bouillon traditionnel, Parismars – juillet 2026

121 708

+113,3 %

Profile views

vs the same period last year

Restaurant, Seine-Saint-Denismars – juillet 2026

20 159

+86,7 %

Profile views

vs the same period last year

Atelier de réparation de téléphonesmars – juillet 2026

Swipe to see the other results.

Figures taken from the Performance tab of Google Business Profiles managed with GMB Club, anonymised at the clients' request. Each growth figure is calculated by Google against the same period the previous year. Results depend on the industry, local competition and starting point.

Sources

Data collected on August 16, 2026.

Offers and pricing change over time. Check the terms currently in force with each vendor. The brands cited belong to their respective owners and are mentioned for the purpose of objective comparison. Spotted an inaccuracy? Write to us at [email protected] and we will correct it.

The comparison, line by line

Click a competitor to open the full comparison, with their pricing, their sources and what their users say.

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Criterion
GMB ClubGMB Club
LocaloLocaloDigitaleoDigitaleoLocalrankerLocalrankerPartooPartooMalouMalouGuest SuiteGuest SuiteMyliMyliSolocalSolocal
Google Business Profile
Customer reviews
Social media
Website and SEO
Multi-location
Clear, displayed pricing
No commitment
Free trial, no card
All includedSee the detailsSee the detailsSee the detailsSee the detailsSee the detailsSee the detailsSee the detailsSee the details
Included Partial or optional Not available

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