GMB Club
All comparisons
GMB ClubvsCustplace

Custplace or GMB Club?

French platform for review management, reputation and presence, NF Service certified.

More than 630 businesses already trust us

3 minutes to see the difference.

The platform filmed from the inside: Google listing, reviews, social networks, website, reports and AI agent.

Custplace at a glance

Pricing

Partially shown and modular: aggregator grids cite from 55 to 350 € per month depending on the module and volume, quote beyond that.

Commitment

Not disclosed publicly.

Trial

Free account creation and a demo before commitment.

Target

Large companies, franchises and multi-branch brands.

No verified third-party reviews to date (not listed on Trustpilot, G2, Capterra).

GMB Club versus Custplace

Each line in the Custplace column reflects what the vendor states publicly. Sources cited at the bottom of the page.

Criterion
GMB Club
Custplace
Price
GMB Club59 € per month per location, displayed.
CustplaceModular, partially shown: from 55 to 350 € depending on the module and volume.
Core focus
GMB ClubComplete local presence: listing, reviews, social, website.
CustplaceCustomer reviews and reputation, first and foremost.
Google Business Profile
GMB ClubOptimizer, posts, rank tracking, included.
CustplacePresence management and info synchronization, included.
Customer reviews
GMB ClubAI agent replies, multi-channel collection.
CustplaceStrength: collection, syndication and AI moderation of reviews.
Social media
GMB ClubMulti-network publishing included.
CustplaceAbsent: info synchronization, but no social post publishing.
Website and SEO
GMB ClubWebsite and SEO articles included.
CustplaceLocal SEO via review widgets, no website builder.
Multi-location
GMB ClubIncluded, multi-listing dashboard.
CustplaceIncluded, per-location management.

What you can verify about Custplace

Limitations documented by the vendor itself and excerpts from user reviews, quoted as they stand. Every line carries its source.

Pricing seen as not very transparent and high for small structures with low volume.
lafabriquedunet, Appvizer
Scope centered on reviews and presence: no social media publishing and no website builder.
Official websites
Few independent third-party reviews on the B2B product (none on G2).
G2
Low independent Trustpilot score, driven by moderation disputes on its consumer review directory.
Trustpilot

Why businesses choose GMB Club

Far more than reviews

Custplace excels at reviews, but stops there. GMB Club adds social media and the website in the same offer.

A clear price

59 € all included, without stacking modules billed separately per location.

No commitment, open trial

Free lifetime account and a 7-day trial with no card, to judge without an intermediary.

What our clients get on Google

Real Google Business Profiles, tracked month after month with GMB Club. Identities stay private, the numbers do not.

2 083

+510,9 %

Profile interactions

vs the same period last year

Organisme de formation HACCPmars – juillet 2026

298 086

+166,4 %

Profile views

vs the same period last year

Restaurant festif, bord de Marnemars – juillet 2026

662 701

+143,7 %

Profile views

vs the same period last year

Restaurant-club, Parismars – juillet 2026

539 397

+122,0 %

Profile views

vs the same period last year

Bouillon traditionnel, Parismars – juillet 2026

121 708

+113,3 %

Profile views

vs the same period last year

Restaurant, Seine-Saint-Denismars – juillet 2026

20 159

+86,7 %

Profile views

vs the same period last year

Atelier de réparation de téléphonesmars – juillet 2026

Swipe to see the other results.

Figures taken from the Performance tab of Google Business Profiles managed with GMB Club, anonymised at the clients' request. Each growth figure is calculated by Google against the same period the previous year. Results depend on the industry, local competition and starting point.

Sources

Data collected on August 16, 2026.

Offers and pricing change over time. Check the terms currently in force with each vendor. The brands cited belong to their respective owners and are mentioned for the purpose of objective comparison. Spotted an inaccuracy? Write to us at [email protected] and we will correct it.

The comparison, line by line

Click a competitor to open the full comparison, with their pricing, their sources and what their users say.

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Criterion
GMB ClubGMB Club
LocaloLocaloDigitaleoDigitaleoLocalrankerLocalrankerPartooPartooMalouMalouGuest SuiteGuest SuiteMyliMyliSolocalSolocal
Google Business Profile
Customer reviews
Social media
Website and SEO
Multi-location
Clear, displayed pricing
No commitment
Free trial, no card
All includedSee the detailsSee the detailsSee the detailsSee the detailsSee the detailsSee the detailsSee the detailsSee the details
Included Partial or optional Not available

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